FRANCHISES & WHITE-LABEL SPAS

Exceptional and profitable Spa & Wellness Businesses

Inspired by wellness as a lifestyle

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Trend Analysis

Operations

Training & Development

Products & Services

Management Support

We create exceptional and profitable spa and wellness businesses inspired by wellness as a lifestyle, tailored to each region’s dynamics and culture.

Our customised approach considers the unique value propositions and cultures of the countries in which we operate, ensuring alignment in designs, products, therapies, customs, and human resources. Our goal is to provide authentic and relevant therapies delivered by engaged and proficient teams, reflecting the distinct identity of each region of operation.

Strategic Partnerships

Licensing

Explore two dynamic pathways for strategic partnership

Establish a franchise or a white label spa. Our partnerships are designed to integrate seamlessly with hospitality stakeholders, management companies, suppliers, industry experts, and wellness professionals. These options provide a unique opportunity to leverage Amani’s extensive expertise and brand strength while maintaining operational flexibility and alignment with your specific business goals.

An Amani Spa & Wellness FRANCHISE

A STRATEGIC PARTNERSHIP UNDER A LICENCE AGREEMENT

The Amani Spa & Wellness Brand incorporates brand identity, values, operational standards, policies and procedures, procurement, and professional training and development.

Whist run as a department of the lodge/hotel/resort, Amani provides consistent support to ensure efficient and profitable business solutions, with a focus on always delivering unparalleled guest experiences to hospitality partners.

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A Bespoke WHITE LABEL Wellness Spa

A STRATEGIC PARTNERSHIP WITHOUT AN AMANI LICENCE AGREEMENT

Amalgamating Amani’s foundational brand and operational standards with the client’s brand identity, strategy, standards and specific guest experience requirements. The Wellness Spa is run as a department of the lodge/hotel/resort.

Amani can provide ongoing support services, to ensure efficient and profitable business solutions, with a focus on always delivering unparalleled guest experiences to hospitality partners.

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We Are Experts In

What We Do

Leverage our experience. We’ve learned invaluable lessons along our extensive journey so that you don’t have to

With over 18 years of experience and the successful management of dozens of wellness spas across Africa and the Middle East, we guide businesses in developing and managing unique, sustainable, and high-quality guest experiences that enhance client well-being and drive business success.

Trend Analysis

Global Spa & Wellness Industry
Each region’s customs dynamic and culture

Spa Concept & Design

Wellness strategy & brand development
Market positioning
Guest journey
Facilities & space planning
Design & safety compliance
Spa & wellness experiences

Operations

Operational Audits
Quality Assurance
Standard Operating Procedures
Operational Collateral

Training & Development

Management
Wellness Spa Team
Front office
Housekeeping

Products & Services

Holistic Wellness Experiences
Signature Treatments
Signature Retail Products
Bespoke Product Manufacture

Business Management Support

Financial & Commercial
Human Resource
Marketing
Sales

FAQs

Why Enter Into An Amani Spa & Wellness Franchise Agreement?

Entering into an Amani Spa & Wellness franchise agreement helps hotels, lodges, and resorts establish a successful in-house wellness spa department. Outsourced spas can sometimes struggle with sustainability, leading to high turnover and inconsistent service, which can impact the hotel’s reputation and guest experience. By integrating Amani’s proven policies, procedures, operational systems, signature treatments, and intellectual property, franchisees can enjoy a consistent and thriving spa and wellness operation.

Does Amani’s Franchise Program Extend Beyond Africa?

Yes, Amani’s franchise program operates globally, covering regions across Africa, the Middle East, the UK and Europe, Asia, and beyond. We bring our extensive expertise in spa and wellness design and management to diverse international markets, tailoring our services to meet the unique needs and opportunities of each location.

What is the difference between Franchise Fees & Royalty Fees?

Franchise Fees are a one-time, upfront payment made by the franchisee to Amani at the beginning of the franchise agreement. This fee covers the initial costs of granting the franchisee the rights to use the brand, business model, and intellectual property. It also includes initial pre-opening services and training. Royalty Fees are ongoing monthly payments made by the franchisee to the franchisor. These fees are usually calculated as a percentage of the franchisee’s revenue or sales, or as a minimum monthly payment. Royalty fees provide the franchisor with continuous income for ongoing support, marketing, and the use of the brand and business systems.

Who runs the Wellness Spa?

The wellness spa is typically run by the franchisee, who may be the owner or management company of a hotel, resort, lodge, or wellness retreat. In this capacity, the spa operates as an integral department within the hospitality business. Alternatively, the franchisee could be an independent individual or company managing the spa autonomously. In both scenarios, the franchisee leverages Amani’s 18 years of expertise, including proven policy manuals, operational systems, signature treatments, and intellectual property. Comprehensive support is provided to ensure the wellness spa achieves success and operational excellence.

What costs is a Franchisee responsible for?

A Spa & Wellness Franchisee is responsible for a range of costs related to both the development and ongoing operations of the spa. Throughout both the development and operational phases, Amani offers extensive expertise and support, ensuring that franchisees can effectively manage these costs and run a successful business.

Development and Construction Costs:

Construction Costs: Expenses for building or renovating the spa facilities to meet brand standards.
FF&E (Furniture, Fixtures, and Equipment): Costs for acquiring and installing all necessary furniture, fixtures, and equipment.
OS&E (Operating Supplies & Equipment): Initial purchase of essential operational supplies and equipment.
Stock: Initial inventory of professional and retail products for spa treatments.
Branding: Costs for interior design, branding materials, and signage that align with the spa’s brand identity.

Ongoing Operational Costs:

Salaries: Wages for spa staff, including therapists, receptionists, and management.
Operating Supplies: Ongoing costs for consumables, towels, linen, and other daily supplies.
Utilities: Regular expenses for water, electricity, gas, and other utilities.
Marketing & Sales: Budget for ongoing promotional activities, advertising, social media and client outreach.
Maintenance and Repairs: Regular upkeep and repair costs for facilities, equipment, and furnishings.
IT and Telecommunications: Expenses for IT infrastructure, telephone systems, and related technology services.
Insurance: Coverage for property, liability, and other relevant insurance policies.
Recruitment Fees: Costs related to hiring, training, and onboarding new staff.
Subscriptions and Licenses: Ongoing fees for software, industry memberships, and any required licenses.

How Do I Determine Whether To Include A Spa In My Property Or Not?

Incorporating a spa and wellness business can significantly enhance your property’s appeal and profitability, particularly for full-service hotels, resorts, and destination properties. Today’s travelers increasingly seek comprehensive wellness experiences, making a spa a valuable asset that can provide a competitive edge, boost room rates, and increase occupancy levels. To assess whether adding a spa and wellness business is the right decision for your property, consider the growing global trend toward wellness travel and consumer preferences for integrated wellness services. Analyzing market trends, guest expectations, and the competitive landscape is essential. Additionally, conducting a detailed assessment can help determine the optimal size, design, and operational model for the spa. An in-depth analysis should include projecting potential revenue, assessing cost implications, and evaluating overall return on investment. This evaluation covers initial setup costs—such as construction, furniture, fixtures, equipment (FF&E), operating supplies and equipment (OS&E), and inventory—as well as ongoing operational expenses like staffing, marketing, utilities, IT, and telecommunications. By understanding these factors, you can make a well-informed decision about integrating a spa and wellness business into your property.

How Can I Best Ensure That My Spa Will Be A Financial Success?

To ensure the financial success of your spa and wellness business, consider the following key factors:

Staff Recruitment and Training: Employ skilled professionals and prioritize ongoing training. Excellence in guest service and meticulous attention to detail are crucial for creating a positive customer experience and fostering repeat business.
Service Menu and Product Selection: Develop a clear and compelling service menu that aligns with your spa and wellness facility’s brand and target market. Select high-quality products that complement your services and enhance the guest experience.
Marketing and Promotion: Implement a strategic marketing plan targeting hotel/lodge/resort guests, local residents, and corporate clients. Consistent and effective promotion increases visibility and attracts a diverse clientele, driving business growth.
Adherence to Franchise Guidelines: Follow the advice and Standard Operating Procedures (SOPs) provided by your franchise. Adhering to these guidelines ensures consistency in service, operational efficiency, and alignment with brand standards.
Maintenance of Facilities and Equipment: Ensure that furniture and equipment are kept in excellent condition. Regular maintenance and timely repairs are essential to uphold the quality of service, prevent operational disruptions, and enhance the overall guest experience.
Consistent Market Engagement: Maintain visibility among internal hotel guests, local consumers, and corporate clients to create a reliable revenue stream. Regular engagement with these segments helps sustain business growth and profitability.
By focusing on these elements, including maintaining high standards for equipment and facilities, and following franchise guidelines, you can significantly enhance the success and profitability of your spa and wellness business.

What Is Amani’s Expertise in Designing and Curating Spa and Wellness Experiences?

Amani brings over 18 years of expertise in designing and curating exceptional spa and wellness experiences for diverse settings, including city hotels, lodges, resorts, and wellness retreats. Our approach extends beyond traditional spa design to create integrated wellness environments that enhance guest experiences and harmonise with both urban and natural surroundings. We start by thoroughly understanding your property’s unique context, whether it’s a bustling city hotel or a serene retreat. Our design process incorporates environmental and cultural elements to create spaces that are both aesthetically appealing and functionally efficient. This ensures that every aspect of the wellness experience is tailored to the setting and guest needs. In city hotels, we focus on integrating wellness spaces that provide a peaceful escape from the urban environment, incorporating elements that promote relaxation and well-being. For lodges, resorts and retreats, we enhance natural surroundings to offer immersive and holistic experiences that connect guests with the environment. Our expertise includes developing comprehensive wellness programs and activities, designed to complement the spa facilities and contribute to a holistic guest experience, promoting overall well-being. By working closely with leading architects and designers, Amani ensures that every project meets the highest standards of design and functionality. Our mission is to deliver innovative, effective, and culturally relevant wellness solutions that align with your property’s vision and appeal to guests seeking a superior and integrated wellness experience.

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