SPA & WELLNESS

There is significant evidence that a spa can positively impact rates and occupancy levels, and can be a competitive advantage, specifically if your property is a full service hotel, resort or destination property, as it is a critical component for a luxury site. An Amani spa feasibility study can help determine the most appropriate size, initial space plan and whether the spa can be a profit centre. This study also provides a five-year forecast with all of the associated revenue and expense assumptions, giving the owner or developer the best information possible as to profit potential and expected return on investment.

Over 14 years of operational experience enables Amani to recommend an appropriate number of treatment rooms and overall size of your spa. We take into account available square meterage, guest mix, facility location, industry competition and the number of keys. The client’s vision, goals, expectations and budget are factors.

In a constantly evolving industry, Amani stays on the cutting edge of wellness and spa design. Our years of experience help us determine the difference between a trend and a ‘fad.’ Traditional spas and holistic wellness offerings are all within our expertise.

Development of the spa concept needs to be prior to initiation of the design process,. Very often, the design for the facility starts and later in the process the owner will ask, “What is unique about my spa?” Following the concept is operational flow and functional aspects related to spa design that needs to be the focus, not just the aesthetics of the spa as most of the mistakes that occur are of a functional nature: facility flow, retail area design, locker room layout, IT/data areas, electrical and plumbing, reception area and treatment room design, back of the house areas, etc.

Amani has vast experience in assisting our clients in developing the most aesthetically appealing and functional spaces for spas, working with many architecture and interior design firms and we inform the spa design process particularly from a functional point of view. Our mission is to ensure we exceed our client’s goals and expectations.

An Amani Spa & Wellness agreement provides the hotel, lodge, resort or estate with the license to use and display the Amani brand with full access to Amani’s Intellectual property, garnered over 14 years of successful Spa operations and Spa openings across the continent. Amani Franchise offers operational guidance to support the business and implement specific touchpoints within the guest journey, with impact and consistency. We take a “seamless” approach in order to best integrate the spa into the fabric and culture of the hotel, lodge, resort or estate. Our clients are able to maintain control while having Amani maximise the opportunity for operational and financial success through our resources and infrastructure. 

This agreement will assist the management company of the hotel, lodge, resort or estate to become a profitable spa business, as an in-house department, just like it does for food & beverage and meetings and events departments.  It will benefit from the consistency of Amani’s expertise in the industry and operational experience, which has been proven to deliver a dynamic and prosperous spa.  Research has shown that often spas that  are outsourced in hospitality, and not run in-house as a department, are not sustainable. This creates a high turnover of spa operators as single tenants in the property.  This in turn has a negative impact on the property, as turnover in tenants creates inconsistency in services.  Spas are viewed by guests as the hotel, lodge, resort or estate’s brand’s and any negativity attached to the guest experienced is transferred onto the brand thereby affecting return business and the reputation. 

From owners and management companies’ perspective, Amani’s Hospitality division has set itself apart from other spa consultants and operators, as Amani is seen as a contributor to the success of its partner hotels, lodges and resorts, through enticing its business and leisure clientele to their properties whilst adding rooms revenue, through: leisure stays, corporate packages, conferences, events and increased incremental spend.

Franchise fee refers to the purchase of an Amani Spa & Wellness franchise, whereas royalty fees, are for continuous services on a monthly basis provided by Amani, for the use of trade name, use of distinctive system, marketing, ongoing business development and training, and all the other benefits.

There is significant evidence that a spa can positively impact rates and occupancy levels, and can be a competitive advantage, specifically if your property is a full service hotel, resort or destination property, as it is a critical component for a luxury site.   An Amani spa feasibility study can help determine the most appropriate size, initial space plan and whether the spa can be a profit centre.  This study also provides a five-year forecast with all of the associated revenue and expense assumptions, giving the owner or developer the best information possible as to profit potential and expected return on investment.